Last updated: 8 June 2025
This Is 42 (Pty) Ltd
Company Reg. 2018/042042/07
Pretoria, South Africa
Any reference to “we,” “us,” or “our” means This Is 42.
Questions? E-mail privacy@thisis42.com.
This policy explains how we collect, use, store, share and secure personal information obtained when you:
It covers requirements of:
| Category | Examples | Purpose | Lawful Basis* |
|---|---|---|---|
| Contact Data | Name, email, phone, company | Respond to enquiries, schedule calls | Legitimate interest / Consent |
| Client Account Data | Billing address, VAT/Tax ID, signed agreements | Contract execution & invoicing | Contract |
| Usage & Device Data | IP, browser UA, pages viewed, session duration | Improve site, detect abuse | Legitimate interest |
| Cookies & Analytics | First-party cookies, Plausible analytics (cookieless) | Visitor metrics, UX optimisation | Legitimate interest |
| Career Data | CV, LinkedIn, portfolio, salary expectations | Recruitment decision & comms | Legitimate interest / Consent |
| Support & Incident Logs | Chat transcripts, error logs, Sentry reports | Debug issues, fulfil SLA | Contract |
| Marketing Preferences | Newsletter opt-in status, event RSVPs | Send content you asked for | Consent |
*Art. 6 GDPR equivalents used for POPIA & CCPA mapping.
We never buy marketing lists.
We do not use automated decision-making or profiling that produces legal effects.
Servers are in Fly.io global edge + AWS eu-central-1.
When we transfer
EU/UK or ZA data outside adequate jurisdictions we rely on:
| Data Type | Retention Rule |
|---|---|
| Sales & marketing leads | 24 months of last interaction |
| Client project artefacts | 5 years post-contract (tax & audit) |
| Telemetry & logs | 30 days hot, 365 days cold |
| Job applications | 12 months unless you consent to keep longer |
| Cookie consent logs | 6 years (GDPR accountability) |
We purge or anonymise after retention lapses.
Depending on jurisdiction you may:
How: e-mail privacy@thisis42.com.
We respond within 30 days (or 15 business days for POPIA).
Our site and services are not directed to children under 16. We do not knowingly process such data.
We’ll post any changes on this page and update the “Last updated” date.
Material changes → we’ll notify via e-mail or in-app banner.
Data Protection Officer (interim):
Marnus van Staden
📧 dpo@thisis42.com
📞 +27 82 555 4242
(Plain-language summary: we collect only what we need, keep it safe, and you stay in control.)