Our Team
Daniel Pieterse
UX & Front-End Lead
"Interfaces should be felt before they're understood."
Current Role
Daniel owns user-experience and front-end craft at This Is 42. From lightning-fast Svelte dashboards to pixel-perfect Salesforce LWCs, he translates business goals into interactions that delight real humans—and that means higher adoption and lower support tickets on launch day.
Superpowers at a Glance
| Area | Strength |
|---|---|
| Human-Centred Design | Degree in Information Design + 9 years shipping production UIs. |
| Svelte & React | Component-driven architecture, Storybook docs, themeable token systems. |
| Lightning Web Components | Enterprise-grade portals with responsive, WCAG-compliant layouts. |
| Rapid Prototyping | Click-through wireframes live in 24 h—fuel Lab 42 decision speed. |
| Accessible by Default | aXe-core, keyboard flows, screen-reader labels baked into every PR. |
Career Snapshot
| Period | Highlight |
|---|---|
| 2015-2017 | Crafted Angular dashboards for logistics IoT startup; reduced data-entry time by 60%. |
| 2018-2019 | Joined insurance scale-up; built dynamic form builder adopted across 5 business units. |
| 2020 | Led front-end rebuild of AI-powered onboarding flow—conversion ↑ 32%. |
| 2021 | Architected Salesforce LWC e-commerce portal; averaged p95 < 400 ms on launch weekend. |
| 2022-Now | Co-founded This Is 42; designs every UX track and mentors interns on accessibility. |
Certifications & Badges
- Salesforce App Builder
- Salesforce JavaScript Developer I
- Salesforce Data & Sharing Architect
- Google UX Design Specialisation (Coursera)
Toolbox
- Languages
- TypeScript, JavaScript, HTML/CSS, Apex basics
- Frameworks
- SvelteKit, Lightning Web Components, React, Tailwind, Storybook
- Design
- Figma, Adobe XD, Zeplin, Miro
- Testing
- Cypress, Jest, axe-core accessibility audits
- DevOps
- GitHub Actions, Netlify, Vite, Scratch-org scripts
Recent Wins
- Dynamic Form Builder 2.0
- Re-implemented in Svelte; drag-drop UX cut admin setup time from 40 min to 8 min.
- AI Onboarding Wizard
- Integrated LangChain suggestions; user drop-off decreased from 18% to 6%.
- WCAG Rescue Sprint
- Lifted legacy portal from ~60% to 98% AA conformance in 3 weeks, audited by external agency.
Speaking & Community
- Lightning Web Components Cape Town – "Theming Beyond SLDS"
- Nerd-Jam Meetup – Live-coded Svelte ↔ Salesforce real-time updates
- Mentor, CodeSpace bootcamp – 50+ hours/year coaching front-end fundamentals
Beyond the Keyboard
Digital sketch-artist, amateur barista, and weekend climber—if Sprint Demo happens on a Friday, expect latte art in the screen-share mug.
Get in Touch
- /daniel-pieterse-ux
- daniel@thisis42.com
- Calendly
- 30-min UI/UX consult